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There are thousands of fashion models in every major city in the world. It is a fiercely competitive industry. Very few models have careers that last a decade and even fewer become household names. In my experience as a booker most models start their careers in their teens and by their mid-twenties it is already winding down. Only the most fortunate models can make a living just from modeling. With so much importance placed on looks and booking jobs, it is easy for models to feel depleted and judged. Seeing this tough aspect of the industry first hand and empathizing with the models is part of the core inspiration of Model Environment. There are not enough positive outlets for models to express themselves. Sharing their beauty and loving hearts by helping worthy causes is a much healthier form of expression for models and for our society. It gives more to build a life around than just appearances.